What is Search Engine Optimization (SEO) and how can it benefit your website?
SEO in a nutshell is about improving the usability of a website. Its a process of improvements that make your website more responsive to searchers and search engines.
As noted on our page for SEO focal points, content is and always will be king. So focus on creating quality content first. Write to the best of your knowledge and work to avoid any spelling or grammatical errors.
From there you can integrate some basic SEO principles. For starters, as you are writing a post think about what it provides to your readers and what you (or they) would search for to find what you are providing. Then use that phrase as the post name and title.
For example, this post is about introducing SEO concepts, so the title is named What is SEO, which is something one might search to get some basic principles they can implement with their website.
As your writing your posts here are some additional tips to help your content stand out so its more searchable and responsive.
Add a custom Title Tag for each post and page. Your title tag ideally should match your post or page name. For example, if you were to view the source for this post you’d see something like the following, outlining the title tag details.
<title>What is SEO?</title>
Add a custom meta tag description for each post and page. The meta tag is what displays on the search results and contains a summary of what the page or post is about. For example if you search for “CyberSmart Technologies” the following would display for the search results with the highlighted text being the custom meta description for the home page.
It is ideal to have a unique meta tag description for every page and post on your website. For this particular post if you view the source you would see the following meta description.
<meta name="description" content="What is Search Engine Optimization (SEO) and how can it benefit your website? Learn more about SEO and how it can improve the usability of your website.">
Check out moz.com for more details about Meta Descriptions.
H1, H2, H3, h4 Tags
At a minimum each page should contain at least one h1 tag with for each page and post outlining the keyword phrase. It’s best to keep this consistent with the page or post title. For example, for this post the following HTML code adds an H1 tag for the post title.
<h1>What is SEO?</h1>
From there you can continue adding h2, h3, h4 tags for relevant keyword phrases. Only add if they are relevant, if you try to stuff the page with keywords it will have a negative impact on your website.
If your using a content management system, like WordPress or Joomla, based on your setup it may include some options for your custom title and meta description with each page and post. If not, you can manually add those fields or install a SEO plugin. If your using WordPress, the plugin WordPress SEO creates a custom title and meta description box for each post and page as displayed in the below image.
Another key factor is establishing trust with your visitors. Here is where authenticity plays an important role. The more authentic you are the greater the trust. More studies are showing what readers want is authenticity, that human connection. So as you write your content keep that in mind as well.
Once you have posted your content, share it on pages like Google+, Facebook, Twitter and other various social methods to increase visibility.