One of the reasons SEO is so challenging is due to all the unknown factors used by search engines to determine a websites quality, authority and ranking. It has been quoted by Google that they use over 200 factors to determine the quality of a website.
Since these factors can never fully be revealed for the integrity of the search engines, SEO becomes somewhat of a guessing game. Most of the factors are assumed based on analytical data and testing. The dilemma here is that the methods used by search engines are always changing to prevent others from attempting to ‘game’ the system.
This is why we stress the importance of understanding some basics with SEO while focusing primarily on your visitors along with the quality of your website and content. If you have someone performing SEO services for your website, it would benefit you to get some details on the work they are performing to ensure they are using 100% ethical practices, also referred to as “white hat”. Take the time to know the company and people that are providing services for your website and due your own diligence to ensure they are using ethical practices.
If someone offers you a “get traffic fast” option you would be better off to seek services elsewhere. This will avoid future problems down the road with your website and traffic. If you are curious on the 200 factors, Brian with Backlinko has put together a nice list of the 200 ‘assumed’ Google Ranking Factors used to determine the quality of a website.
On our SEO focal points we have outlined the most critical factors for your visitors. We believe in focusing on your visitors and clients and how your website serves them. This is why we stress the importance of authenticity and quality.
Your visitors experience is greatly enhanced when you have a fast loading quality website. Just like a business card, the better the quality, design and feel, the greater the impression. With millions of websites online; what are you doing to help your website stand out?
Best of luck to your success.