When it comes to your website we stress the importance of maintaining a positive user experience. This is also a known publicized factor with search engines. Here we have outlined 7 technical SEO considerations for you to review and implement on your website.
1) WebSite Functionality
Do you have any broken links or issues with navigation throughout your website? Xenu’s Link Sleuth is a great (free) tool to check your website for any broken links or images and provide a report so you can address any issues, or forward them along to your website administrator.
3) WebSite Performance
How fast does your website load? This is a crucial point to address for both your visitors and the search engines. More stats are revealing the importance of a fast loading website, even down to a fraction of a second. Use Google PageSpeed to test your website for performance and make the necessary changes to increase your loading speed. If you don’t have caching configured we strongly suggest reviewing that option either via a plugin or at the server level if you have your own server. If you have caching and its still slow you might want to check with your hosting provider or Contact us if you’d like assistance with hosting.
4) Navigation and Ease of Use
How easy is your website to navigate? Try to think of this through the minds of your visitors and make the necessary improvements. For example, if a user came across your website via a search for a product or service your providing, how easy is it for them to locate what they are looking for? Use proper formatting and easy navigation, and avoid using flash components as they slow down the site and impact users experience (if they don’t have the plugin). Any errors or popups can hinder overall user experience and more users are returning to search results if they don’t find what they are looking for in a short amount of time.
5) Browser Compatibility
Check your website across all browser platforms to ensure a positive user experience for each browser. This will help you address any errors or formatting issues due to a different browser or version. Test your site with Google Chrome, Firefox, Safari and Internet Explorer. We manage this by testing through several virtual machines to test for the most common browsers and versions. You can run a browser compatibility test for free at http://browsershots.org to test your website with multiple versions.
6) Responsive Design
Making your website responsive allows for support across all resolutions and devices. When properly designed and developed this will ensure a positive user experience regardless of their screen resolution or device (tablet, phone, PC, laptop, etc).
In summary, identify and fix any website issues to ensure an overall positive experience for your visitors and clients. For assistance or consulting on any of these topics contact CyberSmart Technologies.