Your brand is your image and how your perceived online is crucial for success. Every moment we are selling ourselves through verbal and non-verbal messages that we send with everything we do say and feel. Think of your brand as a repetitive commercial that continues to play the image you portray.
This image plays a key part with the first impression given off to others. Here we’ve outlined a few tips on your brand and how it integrates with SEO for online success.
Tip 1 – Building your brand
Define who you are and what your vision or business is about. Work on this story so your able to effectively communicate this to others. Speak clearly and authentically while remaining present as you engage with others on your story. Actively seek feedback from your clients and visitors so you can better understand their experience with your products or services, whatever it might be. This will help you determine which changes to make to improve their experience.
Tip 2 – Your unique design
There are many options for quick business cards or a website with generic images. Have you considered the message this sends? When you spend the time and money to craft up a unique design that expresses your vision, it has a great impact on the first impression for your clients.
Tip 3 – Online branding consistency
Make sure your website and social media sites conform to your brand with consistent design across all. When it comes to your brand the first impression is crucial for success and a consistent quality design across all will help ensure a positive first impression.
Tip 4 – Connecting with others
In this digital age everyone still desires that human connection and social media is a great way to establish that. Engage with others through social media so they know your real. Stay authentic and look for ways to help others by sharing great and quality content.
Tip 5 – Focusing on your visitors
Build your website so it supports all devices adapting to each for a positive user experience. These same points have also been noted by Google as things they review to ensure quality. Here are some key questions to ponder on.
How does your website look when viewed from mobile devices and tablets and various computer screens?
Note: A key point here is making your website responsive so it conforms to all devices and resolutions making it a positive user experience across all.
How fast does your website load?
Note: If your website takes more than a few seconds to load it can have a great impact on your visitors and sales. Most people will go back to search results before they wait several seconds or minutes for a site to load.
Is your website free from all errors and blank ‘coming soon’ pages?
Note: If you don’t have content for a page make the page link inaccessible until its ready to be live. Letting others know your still working on your business and website impacts your brand and first impression.
As discussed previously in white hat vs black hat SEO, we elaborate on the importance of using ethical techniques with SEO for your website. This is extremely important to avoid a negative impact with your brand and to maintain trust with your clients.
Building a business takes time, building your brand is no different. Take your time and focus on creation, expressing yourself through your vision as it is the passion behind creativity that drives success.