Search Engine Optimization (SEO) has blown up in popularity over the years and has been made out to be far more complex than it really is. We believe that SEO can be simplified and have provided some tips here for you to review and implement with your website today.
Here are some key SEO focal points to help with your websites quality and visibility on the internet.
Quality content has always been one of the top most important factor for Search Engines. There have been many gimmicks over the years with content and SEO. Techniques such as spinning content or keyword stuffing in attempt to trick the search engines for more traffic or higher ranking, resulting in penalized websites. So avoid any short cut gimmicks and focus on providing value to your target audience. Make your content authentic, as a method to express yourself in a way that can benefit your audience and you will succeed.
Website Architecture and Design
Your website architecture and design are important for ease of navigation and readability. Good architecture consists of a great design and a good outline for optimum user experience. Using a well structured menu for ease of navigation can greatly benefit your visitors. In addition, quality internal links are also an important aspect for the search engines and your visitors. Attempt to minimize your popups if you have any, as they are distracting to your visitors and can cause them to exit your site. Keep it clean and friendly and make it easy for visitors to read your content.
Website Linking and Structure
There are two types of link building options for your website such as internal and external links. Internal links are links that point to other relevant posts or pages within your website. The external links are links that point to your website from other sites. You can increase your internal links by linking to other relevant pages and posts as you write your content. This builds up a web of all pages that relate to one another. You can increase your external links by using quality web directories such as CyberWeb-Directory, or by engaging with your target audience on guest posts or forums. You can also write and submit articles to article directories such as Ezine Articles and share your content through social media such as Twitter, Google +, Facebook, etc. All of these tips will greatly benefit your website and aid its visibility on the web.
Search Engine Submission
Once your website is live you need to notify the search engines so they start crawling your website. You do this by submitting your site to the search engines via their webmaster tools, such as Google Webmaster Tools and Bing’s Webmaster Tools. Its recommended you have a sitemap, which is like an index of all the pages on your website for the search engines. One of the best scripts we have found to automate this is www.xml-sitemaps.com. You can also generate a free sitemap.xml file on their website, or you can purchase their script and configure it to automatically update as new posts are added. The script also offers a template for you to design an html version for your visitors as well.
Your websites performance is as important to the search engines as it is to your visitors. Your visitors are more likely to close the site if it’s slow to respond. So wherever possible optimize your images and code. You can also implement caching on your web server, or if you’re using a content management system like WordPress, you can utilize a caching plugin as we suggest under WordPress Plugins. One of the best free tools available is Google Pagespeed for analyzing your website, testing performance and learning more on how to optimize your website.
While keywords are an important factor of SEO, don’t waste a lot of your time trying to rank for a certain word or phrase. Instead focus on the quality content while writing for humans and integrate your keywords and phrases into your post titles. Make your websites URLs search-friendly by using quality permalink structures. For keyword research you can utilize the free Keyword Planner tool. You can also use a paid service such as Wordtracker for a more detailed keyword research tool. Share your content through various social media outlets and add social sharing options to your posts so it’s easier for others to do the same.
Traffic and Ranking
A higher ranking website does not always mean more traffic and there are no shortcuts to getting traffic. So be cautious of any services or techniques that promise more traffic. Search engines are constantly updated and always changing their methods. If your website is using tactics to try and ‘gimmick’ the system it will end up being penalized or blacklisted. So don’t waste any time or money on these aspects as there are no shortcuts. A shortcut today often means a penalized website tomorrow.
In summary, quality content really does equate to good SEO. Your visitors are far more likely to share quality content with others. So focus on quality, be authentic, and use your content to express yourself. You will find this to be quite advantageous for your online success.